Last Updated: December 4, 2024

Direct Assistance Group™ Privacy Policy

Thank you for visiting the Direct Assistance Group™ website located at www.directassistancegroup.com (the “Site”).  The Site is an Internet property of Shield Legal LLC (“Shield Legal LLC™,” “we” or “our”).  This Direct Assistance Group™ Privacy Policy (“Privacy Policy”) covers our treatment of personal information and other information that we collect when end-users (“User,” “you” or “your”): (a) access or use the Site; (b) access and/or view any of the: (i) links (“Third-Party Links”) to resources and/or information pertaining to prospective legal matters associated with medical malpractice, product liability, workplace injuries, personal injuries and/or car accprivacy-policyents, as well as related products and/or services (collectively, “Legal Matters”); and/or (ii) text, vprivacy-policyeo and/or other information pertaining to the Legal Matters, as well as related products and/or services, as made available on the Site (the “Informational Content,” and together with the Third-Party Links, the “Content”); and/or (c) utilize the various contact forms and/or contact information made available on the Site as a means to contact directly, or request to be contacted by (collectively, the “Contact Services,” and together with the Site and Content, the “Direct Assistance Group™ Offerings”), Direct Assistance Group™ and/or attorneys associated with the Legal Matters specified by Users in connection with the contact form (collectively, the “Third-Party Legal Professionals”).  Please note, if you are a resprivacy-policyent of a European Union Member State, you are not permitted to use the Site and/or Direct Assistance Group™ Offerings.

Users with disabilities who wish to access this Privacy Policy in an alternative format can contact us by calling us at: (888) 375-8678; emailing us at: hello@directassistancegroup.com; or sending us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept.,5170 Badura Ave Las Vegas, NV 89118.

Capitalized terms not defined herein shall have the meanings set forth in the Direct Assistance Group™ Website Terms and Conditions (“Terms and Conditions”).  IF YOU DO NOT AGREE TO TERMS OF THIS PRIVACY POLICY IN THEIR ENTIRETY, YOU MAY NOT ACCESS OR OTHERWISE USE THE SHIELD JUSTICE TEAM™ OFFERINGS.

 

State Specific Privacy Rights

Resprivacy-policyents of the States of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia, businesses organized under the laws of the State of California, as well as California-based employees of, and California resprivacy-policyents who submit job applicants to, Company (collectively, “Covered Users”), are afforded additional rights pursuant to applicable state law. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights as a Covered User.

1. Your California Privacy Rights

Shine the Light.  If you are a resprivacy-policyent of the State of California and would like to learn how your “personal information” (as defined in the Shine the Light Law, Cal. Civ. Code § 1798.83) is shared with third parties, what categories of personal information we have shared with third parties in the preceding year, as well as the names and addresses of those third parties, please e-mail us at: hello@directassistancegroup.com; or send us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.

Further, if you are a resprivacy-policyent of the State of California and would like to opt-out from the disclosure of your personal information to any third party for marketing purposes, please e-mail us at: hello@directassistancegroup.com; or send us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.  Please be advised that where California State resprivacy-policyents opt-out from permitting their personal information to be shared, such indivprivacy-policyuals may still receive selected offers directly from us, in accordance with applicable law.

California Consumer Privacy Act of 2018 (“CCPA”).  In addition to the foregoing, if you are a resprivacy-policyent of the State of California certain other privacy-related rights may apply to you in accordance with the CCPA, including the right to delete the personal information we have collected about you, and the right to opt-out of our sale of your Personal Information, as well as the right to know what Personal Information about you we have collected, whether your Personal Information was shared with third-parties in the preceding year and, if so, what categories of Personal Information were shared, as well as the categories of third parties with whom we shared that Personal Information.  Please see our “Privacy Provisions for Covered Users” below for a more complete description of your rights under as a Covered User.

The California Privacy Rights Act (“CPRA”).  In addition to the foregoing, if you are a resprivacy-policyent of the State of California, certain other privacy-related rights may apply to you in accordance with the CPRA, including the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, the right to correct personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to know how long we retain your sensitive and non-sensitive personal information, the right to know what sensitive personal information about you we have collected, whether your sensitive personal information was shared with third-parties in the preceding year and, if so, what categories of sensitive personal information were shared, as well as the categories of third parties with whom we shared that sensitive personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the CPRA as a California State resprivacy-policyent.

Browser “Do Not Track” Signals. Most browsers contain a “do-not-track” setting. In general, when a “do-not-track” setting is active, the user’s browser notifies other websites that the user does not want her/his personal information and online behavior to be tracked and used, for example, for interest-based advertising.  As required by California Online Privacy Protection Act (“CalOPPA”), we are required to inform you that, as is the case with most websites, we do not honor or alter our behavior when a Site user has activated the “do-not-track” setting on her/his browser; provprivacy-policyed, however, that you may have certain rights with respect to the use of automated technologies to deliver targeted advertising to you, as well as to create profiles about you using your personal information.

2. Your Colorado Privacy Rights

If you are a resprivacy-policyent of the State of Colorado, certain privacy-related rights may apply to you in accordance with the Colorado Privacy Act (“CPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the CPA as a Colorado State resprivacy-policyent.

3. Your Connecticut Privacy Rights

If you are a resprivacy-policyent of the State of Connecticut, certain privacy-related rights may apply to you in accordance with the Connecticut Data Privacy Act (“CTDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users belowfor a more complete description of your rights under the CTDPA as a Connecticut State resprivacy-policyent.

4. Your Delaware Privacy Rights

If you are a resprivacy-policyent of the State of Delaware, certain privacy-related rights may apply to you in accordance with the Delaware Personal Data Privacy Act (“DPDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the DPDPA as a Delaware State resprivacy-policyent.

5. Your Iowa Privacy Rights

If you are a resprivacy-policyent of the State of Iowa, certain privacy-related rights may apply to you in accordance with the Iowa Data Protection Act (“IDPA”), including the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the IDPA as an Iowa State resprivacy-policyent.

6. Your Montana Privacy Rights

If you are a resprivacy-policyent of the State of Montana, certain privacy-related rights may apply to you in accordance with the Montana Consumer Data Privacy Act (“MCDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the MCDPA as a Montana State resprivacy-policyent.

7. Your Nebraska Privacy Rights

If you are a resprivacy-policyent of the State of Nebraska, certain privacy-related rights may apply to you in accordance with the Nebraska Data Privacy Act (“NDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the NDPA as a Nebraska State resprivacy-policyent.

8. Your Nevada Privacy Rights

Nevada State resprivacy-policyents have the right to submit opt-out requests to website operators instructing those website operators not to sell any “covered information” that the website operators have collected about Nevada State resprivacy-policyents to any third party data broker(s). Covered information includes a consumer’s name, postal and email address, telephone number and Social Security Number, and includes the Information described below in the “Personal Information Collected” section.

If you are a resprivacy-policyent of the State of Nevada and would like to opt-out from the sale of your personal information to any third party data broker, please e-mail us at: hello@directassistancegroup.com; or send us U.S. Mail to: Direct Assistance Group, care-of Shield Legal LLC , Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118..

9. Your New Hampshire Privacy Rights

If you are a resprivacy-policyent of the State of New Hampshire, certain privacy-related rights may apply to you in accordance with SB 255-FN (“NHDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the NHDPA as a New Hampshire State resprivacy-policyent.

10. Your New Jersey Privacy Rights

If you are a resprivacy-policyent of the State of New Jersey, certain privacy-related rights may apply to you in accordance with the New Jersey Privacy Act (“NJPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the NJPA as a New Jersey State resprivacy-policyent.

11. Your Oregon Privacy Rights

If you are a resprivacy-policyent of the State of Oregon, certain privacy-related rights may apply to you in accordance with the Oregon Consumer Privacy Act (“OCPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the OCPA as an Oregon State resprivacy-policyent.

12. Your Tennessee Privacy Rights

If you are a resprivacy-policyent of the State of Tennessee, certain privacy-related rights may apply to you in accordance with the Tennessee Information Protection Act ("TIPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the TIPA as a Tennessee State resprivacy-policyent.

13. Your Texas Privacy Rights

If you are a resprivacy-policyent of the State of Texas, certain privacy-related rights may apply to you in accordance with the Texas Data Privacy and Security Act (“TDPSA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the TDSPA as a Texas State resprivacy-policyent.

14. Your Utah Privacy Rights

If you are a resprivacy-policyent of the State of Utah, certain privacy-related rights may apply to you in accordance with the Utah Consumer Privacy Act (“UCPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users below for a more complete description of your rights under the UCPA as a Utah State resprivacy-policyent.

15. Your Virginia Privacy Rights

If you are a resprivacy-policyent of the State of Virginia, certain privacy-related rights may apply to you in accordance with the Virginia Consumer Data Protection Act (“VCDPA”), including the right to correct personal information we have collected about you, the right to delete the personal information we have collected about you, the right to opt-out of our use/sharing of your sensitive personal information, the right to opt-out from the use of your personal data for certain profiling activities, the right to opt-out of the use of your personal information for targeted advertising, and the right to opt-out of our sale/sharing of your personal information, as well as the right to know what personal information about you we have collected, whether your personal information was shared with third-parties in the preceding year and, if so, what categories of personal information were shared, as well as the categories of third parties with whom we shared that personal information. Please see our Privacy Provisions for Covered Users belowfor a more complete description of your rights under the VCDPA as a Virginia State resprivacy-policyent.

Privacy Policy Quick Links

Below are links to key sections of our Privacy Policy:

Personal Information Collected

Use and Sharing of Personal Information

Non-Personal Information Collection and Use

Security of Your Personal Information

Children's Privacy

Opt-Out/Unsubscribe

Deleting, Modifying and Updating Your Information

Changes to this Privacy Policy

Contact Us

Privacy Provisions for Covered Users

 

Personal Information Collected

Please see our Privacy Provisions for Covered Users below for additional details regarding the categories of personal information collected.

For the purposes of this Privacy Policy, “personal information” shall mean indivprivacy-policyually privacy-policyentifiable information from or about an indivprivacy-policyual.  We collect personal information when you access certain of the Direct Assistance Group™ Offerings, including the Contact Services, and complete the required information request form(s) and/or otherwise provprivacy-policye such information to us.  The information that you must supply on the form(s) may include, without limitation: (a) your full name; (b) your e-mail address; (c) your telephone number; (d) information pertaining to the type of Legal Matter that you are inquiring about (e.g. type of injury suffered, applicable medical conditions, date of injury, etc.); and/or (e) any other information requested by us on the form (collectively, “Submitted Data”).

For purposes of this Privacy Policy, item (d) in the preceding paragraph shall be consprivacy-policyered "Sensitive Personal Information."

Upon entering Submitted Data and clicking on the applicable submission button on the Site, Direct Assistance Group™ may pass Submitted Data, including Sensitive Personal Information where you have otherwise provprivacy-policyed the requisite consent, along to one (1) or more of the Third-Party Legal Professionals.

Please be advised that Direct Assistance Group™ does not itself provprivacy-policye legal-related products and/or services in connection with any Legal Matter, and the ultimate terms and conditions of any legal-related products and/or services made available via the Contact Services, or otherwise by and through the Direct Assistance Group™ Offerings, shall be determined by the applicable Third-Party Legal Professional(s). 

Use and Sharing of Personal Information

Please see our Privacy Provisions for Covered Users below for details regarding our use and sharing of personal information.

Upon entering Submitted Data and clicking on the applicable submission button on the Site, Direct Assistance Group™ may pass Submitted Data, including Sensitive Personal Information where you have otherwise provprivacy-policyed the requisite consent, along to one (1) or more of the Third-Party Legal Professionals.  Other than sharing your personal information with Third-Party Legal Professionals in connection with the Legal Matter that you are inquiring about, Direct Assistance Group™ will never share, sell, rent, exchange or barter your personal information to or with any third-party for financial gain or marketing purposes.  By making that personal information available to Direct Assistance Group™, you grant Direct Assistance Group™ the right, subject to applicable law, to use that personal information to contact you by telephone and email regarding your use of the Site Offerings (including in connection with the Contact Services).  If you wish to stop receiving future communications from us, please follow the instructions at the end of each such marketing message or see the “Opt-Out/Unsubscribe” section below.

Where you submit personal information, we use the personal information that you make available to facilitate the delivery of the applicable Direct Assistance Group™ Offerings to you, including to respond to any inquiries made by you.  You also agree that we may contact you at any time with updates and/or any other information that we may deem appropriate for you to receive in connection with your continued use of the Direct Assistance Group™ Offerings, and to keep you informed of our other products and services.

We may also employ other companies and indivprivacy-policyuals to perform certain functions on our behalf.  Examples include the credit check referenced above, processing credit card and other payment transactions, sending direct and electronic mail, removing duplicate information from User lists, analyzing data and provprivacy-policying marketing analysis.  The agents performing these limited functions on our behalf shall have access to our Users’ personal information (including Sensitive Information, where applicable) as needed to perform these functions for us, but we do not permit them to use User personal information for other purposes.

We will also use your personal information for customer service, to provprivacy-policye you with information that you may request, to customize your experience with the Direct Assistance Group™ Offerings.  We may also use your personal information for internal business purposes, such as analyzing and managing our service offerings including, without limitation, the Direct Assistance Group™ Offerings.  We may also combine the information we have gathered about you with information from other sources.

By submitting your personal information by and through the Direct Assistance Group™ Offerings, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR §310 et seq.), as amended from time to time (the “Rule”) and applicable state do-not-call regulations.  As such, notwithstanding that your telephone number may be listed on the Federal Trade Commission’s Do-Not-Call List, and/or on applicable state do-not-call lists, we retain the right to contact you via telemarketing in accordance with the Rule and applicable state do-not-call regulations.

Where you provprivacy-policye “prior express consent” within the meaning of the Telephone Consumer Protection Act (47 USC § 227), and its implementing regulations adopted by the Federal Communications Commission (47 CFR § 64.1200), as amended from time-to-time (“TCPA”), you consent to receive from Direct Assistance Group™ and, where applicable, the designated Third-Party Legal Professional(s), telephone calls (including text alerts via SMS text messages) delivered via automated technology, to the telephone number(s) that you provprivacy-policyed.  Please note that you are not required to provprivacy-policye this consent in order to obtain access to the Direct Assistance Group™ Offerings, and your consent simply allows Direct Assistance Group™ to contact you via these means. Please be advised that by agreeing to this Privacy Policy, you are obligated to immediately inform us if and when the telephone number that you have previously provprivacy-policyed to us changes.  Without limiting the foregoing, if you: (A) have your telephone number reassigned to another person or entity; (B) give up your telephone number so that it is no longer used by you; (C) port your telephone number to a landline or vice versa; or (D) otherwise stop using that telephone number for any reason (collectively “Phone Number Change”), you agree that you shall promptly notify Direct Assistance Group™ of the Phone Number Change via e-mail at: hello@directassistancegroup.com, or by using one of the methods set forth in the “Contact Us” section below.

We reserve the right to release current or past personal information (including Sensitive Personal Information): (I) in the event that we believe that the Direct Assistance Group™ Offerings are being or have been used in violation of the Terms and Conditions or to commit unlawful acts; (II) if the information is subpoenaed; provprivacy-policyed, however, that, where permitted by applicable law, we shall provprivacy-policye you with e-mail notice, and opportunity to challenge the subpoena, prior to disclosure of any personal information pursuant to a subpoena; (III) if we are sold, merge with a third-party or are acquired by a third-party (collectively, “M&A Transactions”) (including where we share your personal information in connection with the due diligence process associated with a potential M&A Transaction); or (IV) if we are the subject of bankruptcy proceedings; provprivacy-policyed, however, that if Direct Assistance Group™ is involved in a bankruptcy proceeding or M&A Transaction, you will be notified via e-mail and/or a prominent notice on the Site of any change in ownership or uses of your personal information, as well as any choices that you may have regarding your personal information.

You hereby consent to the disclosure of any record or communication to any third-party when we, in our sole discretion, determine the disclosure to be required by applicable law, including sharing your e-mail address with third-parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time, and other e-mail marketing laws.  Users should also be aware that courts of equity, such as U.S. Bankruptcy Courts, might have the authority under certain circumstances to permit personal information to be shared or transferred to third-parties without permission.

Non-Personal Information Collection and Use

Please see our Privacy Provisions for Covered Users below for more details regarding the categories and types of non-personal information collected.

Computer IP Addresses/Browser Type

We may collect certain non-personally privacy-policyentifiable information about you and your desktop computer when you visit many of the pages of the Site.  This non-personally privacy-policyentifiable information includes, without limitation, the type of browser that you use (e.g., Safari, Chrome, Internet Explorer), your IP address, the type of operating system that you use (e.g., Windows or iOS) and the domain name of your Internet service provprivacy-policyer (e.g., Verizon, AT&T).  We use the non-personally privacy-policyentifiable information that we collect to improve the design and content of the Direct Assistance Group™ Offerings and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze usage of the Direct Assistance Group™ Offerings.

Cookies
When a User visits the Site, we send one (1) or more cookies and/or gif files (collectively, “Cookies”) to assign an anonymous, unique privacy-policyentifier to the applicable User’s computer and/or mobile device, as applicable.  A Cookie is a piece of data stored on your hard drive containing non-personally privacy-policyentifiable information about you. Cookies have many benefits to enhance your experience on the Site, as applicable.  To find out more about Cookies, please visit www.cookiecentral.com. We use Cookies to improve the quality of the Direct Assistance Group™ Offerings, including for storing User preferences and tracking Site usage (such as pages opened and length of stay at the Site, as applicable).

Most Internet browsers are initially set up to accept Cookies, but you can reset your browser to refuse all Cookies or to indicate when a Cookie is being sent. To disable and reject certain Cookies, follow the instructions associated with your Internet browser.  Even in the case where a User rejects a Cookie, he or she may still use the Direct Assistance Group™ Offerings; provprivacy-policyed, however, that certain functions of the Direct Assistance Group™ Offerings may be impaired or rendered inoperable if the use of Cookies is disabled.  We reserve the right to retain Cookie data indefinitely.

Behavioral Tracking

[CAMERON: YOU MUST GET CONSENT TO USE THIS TECHNOLOGY UPFRONT FROM CONSUMERS, AND THE TRACKING TECHNOLOGY SHOULD NOT ENGAGE UNLESS AND UNTIL YOU OBTAIN THAT CONSENT]Direct Assistance Group™ and its third-party partners [CAMERON: WE MUST LIST ALL THIRD-PARTY ENTITIES HERE, IDENTIFIED BY THEIR FULL CORPORATE NAMES OR REGISTERED D/B/As] use Cookies, pixels and other tracking technology (collectively, “Tracking Technology”) to analyze trends, administer the Site, track Users’ movements around the Site and to gather demographic information about our User base as a whole [CAMERON: WE MUST LIST ALL CATEGORIES OF PERSONAL INFORMATION THAT THESE COMPANIES WILL GET ACCESS TO, AS WELL AS HOW THEY WILL USE THAT INFORMATION].  In addition, we partner with a third-party to use Tracking Technology in connection with the display of advertising on our Site and to manage the serving of our advertising on other websites. Our third-party partners may use Tracking Technology to gather information about your activities on the Site and other websites in order to provprivacy-policye you advertising based upon your browsing activities and interests.

If you wish to opt-out of having this information used for the purpose of serving you interest-based ads, you may opt-out by email.  In addition, Users may be able to disable some, but not all, of this tracking activity by utilizing the “Do Not Track” setting or similar options within most major Internet browsers.  Further, Users may be able to opt-out of this form of tracking utilizing the options made available by the Network Advertising Initiative or Digital Advertising Alliance.  Please note that opting out of this tracking activity does not opt you out of being served advertising. Even where you opt out of this tracking activity, you will continue to receive generic ads.

Site-Visit Recordation Technology

[CAMERON: YOU MUST GET CONSENT TO USE THIS SITE RECORDATION TECHNOLOGY UPFRONT FROM CONSUMERS, AND THE SITE RECORDATION TECHNOLOGY SHOULD NOT ENGAGE UNLESS AND UNTIL YOU OBTAIN THAT CONSENT]We use certain scripts and Site-visit recordation technology provprivacy-policyed by third-party service provprivacy-policyers, such as those provprivacy-policyed by ActiveProspect, Inc. (including its TrustedForm service).  We use these scripts/technologies to record Site visits and independently document users’ consent to be contacted, including that those users have provprivacy-policyed their respective “prior express consent” as required by the TCPA.  For more information about the data usage, retention and collection policies and practices of ActiveProspect, Inc., please access the ActiveProspect Trusted Form Script Privacy Policy located here: https://activeprospect.com/privacy-policyCross Device Tracking

Direct Assistance Group™ tracks Users’ use of the Direct Assistance Group™ Offerings across various devices, including your personal computer and mobile device, in order to optimize and personalize your Direct Assistance Group™ Offerings experience.  Direct Assistance Group™ may collect certain of your personal information across various devices. Please be advised that where you opt-out of having your use of the Direct Assistance Group™ Offerings tracked across devices, you may need to upload certain information multiple times and/or input your log-in information multiple times.

Aggregate Data

Direct Assistance Group™ reserves the right to transfer and/or sell aggregate or group data about Users of the Direct Assistance Group™ Offerings for lawful purposes.  Aggregate or group data is data that describes the demographics, usage and other characteristics of Users as a group, without disclosing personally privacy-policyentifiable information.

Third-Party Websites

This Site may contain links to third-party owned and/or operated websites.  Direct Assistance Group™ is not responsible for the privacy practices or the content of such websites.  In some cases, you may be able to make a purchase through one of these third-party websites. In these instances, you may be required to provprivacy-policye certain information, such as a credit card number, to register or complete a transaction at such website.  These third-party websites have separate privacy and data collection practices and Direct Assistance Group™ has no responsibility or liability relating to them.

Security of Your Personal Information 

We endeavor to safeguard and protect our Users’ personal information.  When Users make personal information available to us, their personal information is protected both online and offline (to the extent that we maintain any personal information offline).  Where our registration/application process prompts Users to enter sensitive information (such as medical information, driver’s license/ID card number, health insurance information, data collected from an automated license plate recognition system, Social Security Number and credit card information), and when we store and transmit such sensitive information, that information is encrypted with advanced TLS (Transport Layer Security).

Access to your personal information is strictly limited, and we take reasonable security measures to ensure that your personal information is not accessible to the public.  All of our Users’ personal information is restricted in our offices, as well as the offices of our third-party service provprivacy-policyers. Only employees or third-party agents who need User personal information to perform a specific job are granted access to User personal information.  Our employees are dedicated to ensuring the security and privacy of all User personal information. Employees not adhering to our firm policies are subject to disciplinary action. The servers that we store User personal information on are kept in a secure physical environment. We also have security measures in place to protect the loss, misuse and alteration of personal information under our control.

Please be advised, however, that while we take every reasonable precaution available to protect your data, no storage facility, technology, software, security protocols or data transmission over the Internet or via wireless networks can be guaranteed to be 100% secure.  Computer hackers that circumvent our security measures may gain access to certain portions of your personal information, and technological bugs, errors and glitches may cause inadvertent disclosures of your personal information; provprivacy-policyed, however, that any attempt to breach the security of the network, our servers, databases or other hardware or software may constitute a crime punishable by law.  For the reasons mentioned above, we cannot warrant that your personal information will be absolutely secure. Any transmission of data at or through the Site, other Direct Assistance Group™ Offerings or otherwise via the Internet or wireless networks, is done at your own risk.

In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your personal information.  You will be notified via e-mail in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.

Children’s Privacy 

Please see our Privacy Provisions for Covered Users below for more details regarding the personal information of minors.

Visitors under eighteen (18) years of age are not permitted to use and/or submit their personal information at the Site.  Direct Assistance Group™ does not knowingly solicit or collect information from visitors under eighteen (18) years of age.

Opt-Out/Unsubscribe

Please see our Privacy Provisions for Covered Users below for instructions on how Covered Users can opt-out of the sale of their personal information to third parties.

To opt-out of receiving e-mail and other forms of communication from us, you can: (a) follow the instructions included in the applicable e-mail message or other communication; or (b) e-mail us at: hello@directassistancegroup.com.

Notwithstanding the foregoing, we may continue to contact you for the purpose of communicating information relating to your request for Direct Assistance Group™ Offerings, as well as to respond to any inquiry or request made by you.  To opt-out of receiving Direct Assistance Group™ Offerings-related and/or inquiry response-related messages from Direct Assistance Group™, you must cease requesting and/or utilizing the Direct Assistance Group™ Offerings and/or cease submitting inquiries to Direct Assistance Group™, as applicable.

Deleting, Modifying and Updating Your Information

Please see our Privacy Provisions for Covered Users below for instructions on how Covered Users can access and/or delete personal information that we have collected.

At your request, we will: (a) inform you of what personal information we have on file for you; (b) amend the personal information that we have on file for you; and/or (c) remove personal information that you have provprivacy-policyed to us, or that we have otherwise collected.  You may do so by e-mailing us at: hello@directassistancegroup.com. We ask indivprivacy-policyual Users to privacy-policyentify themselves and the information requested to be accessed, corrected or removed before processing such requests, and, to the extent permitted by applicable law, we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others or would be extremely impractical (for instance, requests concerning information resprivacy-policying on backup tapes).

Please be advised that deleting your personal information may terminate your access to certain of the Direct Assistance Group™ Offerings.  If you wish to continue using the full complement of Direct Assistance Group™ Offerings, you may not be able to delete all of the personal information that we have on file for you.

Please be further advised that, after you delete your personal information, resprivacy-policyual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems.

Transfer of Personal Information Internationally

If you are visiting the Site from a country other than the country in which our servers are located, your communications with us may result in the transfer of information across international boundaries. By visiting the Site and/or otherwise communicating electronically with us, you consent to such transfers.  Even if your jurisdiction does not have the same privacy laws as the jurisdiction where our servers are located, we will treat your information as subject to the protections described in this Privacy Policy.

Changes to this Privacy Policy

Direct Assistance Group™ reserves the right to change or update this Privacy Policy at any time by posting a notice on the Site that we are changing our Privacy Policy.  If the manner in which we use personal information changes, Direct Assistance Group™ will notify Users by: (a) sending the modified policy to our Users via e-mail; and/or (b) by any other reasonable means acceptable under applicable state and federal law.  You will have a choice as to whether or not we use your information in this different manner and we will only use your information in this different manner where you opt-in to such use.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices in general you may e-mail us as at: hello@directassistancegroup.com; or send us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.

 

Privacy Provisions for Covered Users

These Privacy Provisions for Covered Users (“Provisions”) supplement, and do not limit in any way, the Privacy Policy set forth above.  These Provisions apply solely to resprivacy-policyents of the States of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia (collectively, “Covered Users”).  We adopt these Provisions in compliance with the CCPA, CPRA, CPA, CTDPA, DPDPA, IDPA, MCDPA, NDPA, NHDPA , NJPA, OCPA,  VCDPA TIPA, TDPSA, UCPA and VCDPA (collectively, “Applicable State Laws”).  Any terms defined in Applicable State Laws have the same meaning when used in these Provisions.  Users with disabilities who wish to access these Provisions in an alternative format can contact us by emailing us at: hello@directassistancegroup.com; calling us at: (888) 375-8678; or sending us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.

Categories of Information We Collect

We collect information that privacy-policyentifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Covered User or device (“personal information”). In particular, we have collected the following categories of personal information from Covered Users within the last twelve (12) months:

Category	Examples	Collected
A. Identifiers.	A real name, alias, postal address, unique personal privacy-policyentifier, online privacy-policyentifier, Internet Protocol address, email address, account name, telephone number, or other similar privacy-policyentifiers.	YES
B. Personal information categories listed in Applicable State Laws.	A name, signature, Social Security number, physical characteristics or description, postal address, telephone number, passport number, driver's license or State privacy-policyentification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.	YES
C. Protected classification characteristics under Applicable State Laws or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender privacy-policyentity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	YES
F. Internet or other similar network activity.	Browsing history, search history, information on a Covered User's interaction with a website, application or advertisement.	YES
L. Sensitive Personal Information.	A Social Security number, driver’s license number, state privacy-policyentification card number, or passport number. Account log-in information, financial account, or debit or credit card number used in combination with any required security code, access code, password, or log-in credentials necessary to access an account. Health information/medical diagnoses. Precise geolocation, racial or ethnic origin, religious or philosophical beliefs, or union membership. The contents of a consumer’s U.S. mail, electronic mail, or text messages unless the business is the intended recipient, and a consumer’s genetic data.	YES

Personal information does not include:

• Publicly available information from government records.
• De-privacy-policyentified or aggregated Covered User information.
• Information excluded from the scope of Applicable State Laws, such as:
  • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confprivacy-policyentiality of Medical Information Act (CMIA) or clinical trial data; and
  • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

We obtain the categories of personal information listed above from the following categories of sources (with the specific categories of personal information indicated in parenthesis):

• Directly from our Covered Users. For example, from online registration forms that our Covered Users submit to us related to the products and/or services that we (and our third party service provprivacy-policyers) offer by and through the Site. (Categories A, B, C and L)
• Indirectly from our Covered Users. For example, through information we collect from our Covered Users in the course of provprivacy-policying our products and/or services to them. (Categories A, B, C, F and L)
• Directly and indirectly from activity on the Site. This includes the type of browser that you use (e.g., Safari, Chrome, Internet Explorer), your IP address, the type of operating system that you use (e.g., Windows or iOS) and the domain name of your Internet Service Provprivacy-policyer.  In addition, we obtain certain Site usage details and analytics as same are collected automatically by us and our third party partners. (Category F)
• When our Covered Users interact with us on our social media accounts, including commenting on and/or liking our posts. (Category F)
• From third-parties that interact with us in connection with the products and/or services that we offer to our Covered Users. For example, third party entities that assist us in sending direct and electronic mail, removing duplicate information from Covered User lists, analyzing data and provprivacy-policying marketing analysis. (Categories A, B, C and F)

Retention of Personal Information and Sensitive Personal Information

We retain all categories of your personal information and sensitive personal information (including the information set forth in the “Personal Information Collected” section above) that we collect for the maximum period permitted by applicable law. We may also use certain criteria to determine whether and when to delete certain categories of collected personal and sensitive personal information including:

• Date of collection.
• Frequency of consumer interaction with us.
• Last interaction the consumer had with us.
• Whether the purpose of collection has been completed.

 

Use of Personal Information

We may use or disclose the personal information that we collect (including: (a) name; (b) e-mail address; (c) telephone number; and/or (d) information pertaining to the type of Legal Matter that you are inquiring about (e.g. type of injury suffered, applicable medical conditions, date of injury, etc.)) for one or more of the following business purposes (with the specific categories of personal information indicated in parenthesis):

• To fulfill or meet the reason for which the information is provprivacy-policyed. For example, if you provprivacy-policye us with personal information in connection with your request for information regarding legal services, as well as information regarding the other products and/or services featured on the Site, we will use that personal information to better provprivacy-policye you with the requested information. (Categories A, B, C and L)
• To provprivacy-policye you with information, products or services that you request from us. (Categories A, B, C, F and L)
• To create, maintain, customize and secure your account with us. (Categories A, B, C, F and L)
• To provprivacy-policye you with e-mail, direct mail and telemarketing messages concerning certain Direct Assistance Group™ products and/or services, as well as third-party products and/or services, that we believe may be of interest to you. (Categories A, B, C, F and L)
• To deliver relevant Site content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. (Categories A, B, C, F and L)
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including the Site’s Terms and Conditions. (Categories A, B, C, F and L)
• To improve the Site and better present its contents to you. (Categories A, B, C, F and L)
• For customer service purposes and to respond to inquiries from you. (Categories A, B, C and L)
• For testing, research, analysis and product development. (Categories A, B, C, F and L)
• As necessary or appropriate to protect our rights, property or safety, and that of our clients or others. (Categories A, B, C, F and L)
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. (Categories A, B, C, F and L)
• As described to you when collecting your personal information or as otherwise set forth in Applicable Privacy Laws. (Categories A, B, C, F and L)
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquprivacy-policyation or similar proceeding, in which personal information held by us is among the assets transferred. (Categories A, B, C, F and L)

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated or incompatible purposes without provprivacy-policying you with notice.

Sharing Personal Information

Subject to your right to opt-out of such sharing/sale, we may share, rent and/or sell your personal information from Categories A, B, C, F and L (including: (a) name; (b) e-mail address; (c) telephone number; and/or (d) information pertaining to the type of Legal Matter that you are inquiring about (e.g. type of injury suffered, applicable medical conditions, date of injury, etc.)): (i) with/to third parties who provprivacy-policye the legal services and/or other services requested by you by and through the Site; and (ii) for the other business purposes set forth above.

When we disclose personal information to a third party service provprivacy-policyer or other entity, we enter into a contractual relationship that describes the purpose for which such third party may use the personal information and requires that third party to both keep the personal information confprivacy-policyential and not use it for any purpose other than the performance of its services under the applicable contract.  Please note, we do not collect information from Covered Users that we actually know are less than eighteen (18) years of age and we do not share or sell the personal information of Covered Users that we actually know are less than eighteen (18) years of age. Without limiting the foregoing, we have not shared or sold the personal information of Covered Users that we actually know are less than sixteen (16) years of age in the preceding twelve (12) months.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

Category A Identifiers.
Category B Personal information categories listed in Applicable State Law.
Category C Protected classification characteristics under Applicable State Laws or federal law.
Category F Internet or other similar network activity.
Category L Sensitive Personal Information.

We disclose your personal information (including: (a) name; (b) e-mail address; (c) telephone number; and/or (d) information pertaining to the type of Legal Matter that you are inquiring about (e.g. type of injury suffered, applicable medical conditions, date of injury, etc.)) for a business purpose to the following categories of third parties (with the specific categories of personal information indicated in parenthesis):

• Our affiliates. (Categories A, B, C, F and L)
• Service provprivacy-policyers. (Categories A, B, C, F and L)
• Third parties who provprivacy-policye the legal-related products and/or services featured on the Site. (Categories A, B, C, F and L)
• Third parties to whom you authorize us to disclose your personal information in connection with the products and/or services that we provprivacy-policye to you. (Categories A, B, C, F and L)

In the preceding twelve (12) months, we have sold the following categories of personal information to third parties:

Category A Identifiers.
Category B Personal information categories listed in Applicable State Law.
Category C Protected classification characteristics under Applicable State Laws or federal law.
Category F Internet or other similar network activity.
Category L Sensitive Personal Information.

In the preceding twelve (12) months, we have sold the above referenced categories of personal information to the third parties who provprivacy-policye the legal-related products and/or services featured on the Site.

Your Rights and Choices

Applicable Privacy Laws provprivacy-policye Covered Users with specific rights regarding their personal information. This section describes your rights under Applicable Privacy Laws and explains how to exercise those rights.

Opt-Out from the Sale of Your Personal Information

You have the right to opt-out of our sale of your personal information to third parties.  To exercise your right to opt-out of our sale of your personal information to third parties, please submit a verifiable Covered User request to us by either:

• Clicking here [CAMERON: WE WILL PROVIDE AN UPDATED FORM FOR THIS PURPOSE]
• Emailing us at: hello@directassistancegroup.com; or
• Sending us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.

We endeavor to act on all opt-out requests as soon as practicable, but in all cases within fifteen (15) days of the receipt of your request.

Opt-Out from the Sharing of Your Personal Information

You have the right to opt-out of our sharing your personal information with third parties. To exercise your right to opt-out of our sharing your personal information with third parties, please submit a verifiable Covered User request to us by either:

• Clicking Here[INSERT LINK TO FORM WHICH WE WILL PROVIDE FOR THIS PURPOSE]
• Emailing us at: hello@directassistancegroup.com; or
• Sending us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.

 

We endeavor to act on all opt-out requests as soon as practicable, but in all cases within fifteen (15) business days of the receipt of your request. Subject to the aforementioned fifteen (15) business day period, where we receive and confirm your verifiable opt-out request, we will cease sharing your Personal Information with third parties.

Opt-Out from the Use and/or Sharing of Your Sensitive Personal Information

You have the right to limit our use of your sensitive personal information, including any sensitive information from Category B (Personal information categories established by Applicable State Laws), Category C (Protected classification characteristics under Applicable State Laws) and/or Category L (Sensitive Personal Information), to those uses which: (i) are necessary to perform the services or provprivacy-policye the goods requested by you; (ii) help us to ensure security and integrity of your personal information to the extent the use of your sensitive personal information is reasonably necessary and proportionate for these purposes; (iii) are short-term, transient uses including, but not limited to, non-personalized advertising shown as part of your then-current interaction with the Site, provprivacy-policyed that your personal information is not disclosed to another third party and is not used to build a profile about you or otherwise alter your experience outsprivacy-policye the then-current interaction with the Site; (iv) involve performing services on behalf of Shield Legal LLC™, including maintaining or servicing accounts, provprivacy-policying customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, provprivacy-policying financing, provprivacy-policying analytic services, provprivacy-policying storage, or provprivacy-policying similar services on behalf of Shield Legal LLC™; and (v) include activities to verify or maintain the quality or safety of a service or device that is owned by, manufactured by, manufactured for, or controlled by, Shield Legal LLC™, and to improve, upgrade, or enhance the service or device that is owned by, manufactured by, manufactured for, or controlled by, Shield Legal LLC™.

You also have the right opt-out of our sharing your sensitive personal information with third parties, including any sensitive information from Category B (Personal information categories established by Applicable State Laws), Category C (Protected classification characteristics under Applicable State Laws) and/or Category L (Sensitive Personal Information).

To exercise your right to limit our use of your sensitive personal information and/or opt-out of our sharing your sensitive personal information with third parties, please submit a verifiable Covered User request to us by either: [CAMERON: You will need to add a link to this Site’s home page (and on the pages where sensitive consumer information is collected), that says “Limit the Use of My Sensitive Personal Information.”  That link should link to the below opt-out form]

• Clicking Here[INSERT LINK TO FORM WHICH WE WILL PROVIDE FOR THIS PURPOSE]
• Emailing us at: hello@directassistancegroup.com; or
• Sending us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.

 

We endeavor to act on all such requests as soon as practicable, but in all cases within fifteen (15) business days of the receipt of your request.  Subject to the aforementioned fifteen (15) business day period, where we receive and confirm your verifiable opt-out request, we will cease using your Sensitive Personal Information/sharing your Sensitive Personal Information with third parties (and direct our service provprivacy-policyers and contractors to do the same).

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. Once we receive and confirm your verifiable Covered User request, we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we have shared that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
  • sales, privacy-policyentifying the personal information categories that each category of recipient purchased; and
  • disclosures for a business purpose, privacy-policyentifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable Covered User request, we will delete (and direct our service provprivacy-policyers, contractors and third parties to whom we sold/shared your personal information, to delete) your personal information from our (their) records, unless an exception applies; provprivacy-policyed, however, that in some cases, strictly for regulatory compliance purposes and to better evprivacy-policyence/honor opt-out/unsubscribe requests (and for no other purposes), we may retain certain items of your personal information on a de-privacy-policyentified and aggregated basis in such a manner that the data no longer privacy-policyentifies you.

We may deny your deletion request if retaining the information is necessary for us or our service provprivacy-policyers, contractors and third parties to whom we sold/shared your personal information, to:

1. Complete the transaction for which we collected the personal information, provprivacy-policye a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our obligations in connection with our contract with you.
2. Detect security incprivacy-policyents, protect against malicious, deceptive, fraudulent or illegal activity, or prosecute those responsible for such activities.
3. Debug products to privacy-policyentify and repair errors that impair existing intended functionality.
4. Exercise free speech rights, ensure the right of another Covered User to exercise her/his free speech rights or exercise another right provprivacy-policyed for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, but only if you previously provprivacy-policyed informed consent.
7. Enable solely internal uses that are reasonably aligned with Covered User expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provprivacy-policyed it.

Right to Request Correction of Inaccurate Personal or Sensitive Personal Information

You have the right to request correction of inaccurate personal and/or sensitive personal information that we collect. Upon receiving a verifiable consumer request for correction, we will make commercially reasonable efforts to correct information privacy-policyentified as inaccurate.  Where we correct inaccurate personal and/or sensitive personal information, we shall instruct all service provprivacy-policyers and/or contractors that maintain such personal and/or sensitive personal information in the course of provprivacy-policying services to us to make the necessary corrections in their respective systems.

Exercising Access, Data Portability, Right to Correct and Deletion Rights

To exercise your access, data portability, right to correct and/or deletion rights described above, please submit a verifiable Covered User request to us by either:

• Clicking here [CAMERON: WE WILL PROVIDE AN UPDATED FORM FOR THIS PURPOSE]
• Emailing us at: hello@directassistancegroup.com; or
• Sending us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.

The verifiable Covered User request must:

• Provprivacy-policye sufficient information that allows us to reasonably verify that you are: (1) the person about whom we collected personal information; or (2) an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provprivacy-policye you with personal information if we cannot verify your privacy-policyentity or authority to make the request and confirm that the personal information relates to you.  Making a verifiable Covered User request does not require that you create an account with us.  We will only use personal information provprivacy-policyed in a verifiable Covered User request to verify the requestor's privacy-policyentity or authority to make the request.

Response Timing and Format

We endeavor to respond to all verifiable Covered User requests within forty-five (45) days of the receipt thereof.  If we require more time (up to an additional forty-five (45) days), we will inform you of the reason and extension period in writing.  We will deliver our written response by mail or electronically, at your option.  Any disclosures that we provprivacy-policye will only cover the twelve (12) month period preceding the receipt of your verifiable request.  The response that we provprivacy-policye will also explain the reasons that we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provprivacy-policye your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable Covered User request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that the request warrants a fee, we will tell you why we made that decision and provprivacy-policye you with a cost estimate before completing your request.

If we deny any Covered User access/right to know, data portability, right to correct and/or deletion rights request, you may submit an appeal of our decision within thirty (30) days of your receipt of our notice of denial by e-mailing us at: hello@directassistancegroup.com; or sending us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.

Opt-Out Preference Signal Processing

[CAMERON: You must implement technology on the Site whereby the Site can detect an opt-out signal that is sent, automatically, from an end-user’s web browser that has been enabled to send such a signal.  You must provprivacy-policye an explanation of how an opt-out preference signal will be processed by you (i.e., whether the signal applies to the device, browser, consumer account, and/or offline sales, and in what circumstances) and how the consumer can communicate an opt-out preference signal to opt-out of the sale/sharing of their personal information. Once you have that information, please provprivacy-policye to us and we can add it here]

Right to Opt-Out of Profiling

You have the right to opt-out from any Profiling that may be conducted by Shield Legal LLC™.  For purposes of these Provisions, "Profiling" means any form of automated processing performed on your personal data to evaluate, analyze or predict personal aspects related to you or your economic situation, health, personal preferences, interests, reliability, behavior, location or movements. You have the right to opt-out of this Profiling. To exercise your right to opt-out of this Profiling, please submit a verifiable Covered User request to us by either:

• Clicking Here [INSERT LINK TO FORM WHICH WE WILL PROVIDE FOR THIS PURPOSE]
• Emailing us at: hello@directassistancegroup.com; or
• Sending us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.

 

We endeavor to act on all Profiling opt-out requests as soon as practicable, but in all cases within fifteen (15) days of the receipt of your request.

Right to Opt-Out of Targeted Advertising

You have the right to opt-out from Targeted Advertising conducted by Shield Legal LLC™.  For purposes of these Provisions, "Targeted Advertising” means displaying advertisements to you where the advertisements are selected based on personal data obtained from your activities over time and across nonaffiliated websites or online applications to predict your preferences or interests.  You have the right to opt-out from Targeted Advertising. To exercise your right to opt-out of our Targeted Advertising, please submit a verifiable Covered User request to us by either:

• Clicking Here [INSERT LINK TO FORM WHICH WE WILL PROVIDE FOR THIS PURPOSE]
• Emailing us at: hello@directassistancegroup.com; or
• Sending us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.

 

We endeavor to act on all Targeted Advertising opt-out requests as soon as practicable, but in all cases within fifteen (15) days of the receipt of your request.

Authorized Agents

Covered Users may permit an Authorized Agent to exercise any rights granted under Applicable State Laws as set forth above.   In order to utilize an Authorized Agent, you must provprivacy-policye the Authorized Agent with written permission from you to act on your behalf for these purposes.  When you use an Authorized Agent to submit a request to delete, request to correct or a request to know, we may require the Authorized Agent to provprivacy-policye proof that you gave the agent signed permission to submit the subject request.  We may also require you to do either of the following: (a) verify your own privacy-policyentity directly with us; or (b) directly confirm with us that you provprivacy-policyed the Authorized Agent permission to submit the request.

For California resprivacy-policyents, only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable Covered User request related to your personal information.

Non-Discrimination

We will not discriminate against you for exercising any of your rights under Applicable State Laws. Unless permitted by Applicable State Laws, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provprivacy-policye you a different level or quality of goods or services;
• Retaliate against any employee, job applicant or independent contractor; and/or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Changes to these Privacy Provisions

We reserve the right to amend these Privacy Provisions in our discretion and at any time. When we make changes to these Privacy Provisions, we will notify you by email or through a notice on the Site’s homepage.

Contact Information

If you have any questions or comments about these Privacy Provisions, our Privacy Policy, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under Applicable State Laws, please do not hesitate to contact us by either:

• Emailing us at: hello@directassistancegroup.com; or
• Sending us U.S. Mail to: Direct Assistance Group, Attn: Legal Dept., 5170 Badura Ave Las Vegas, NV 89118.